Now What Do I Build?

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There's a question I've been sitting with lately.

Not the "Who am I now?" question I've spent the past year processing. But the one that comes after.

"Now what do I build?"

Because here's what no one tells you about reinvention: Rebuilding your identity doesn't automatically tell you how to rebuild your life. Or your business.

In fact, sometimes it makes it harder.

Because the version of you who built what you had before? She's not who you are anymore. And what worked for her doesn't work for who you're becoming.

If you've been listening to The Confident Woman Podcast this past year, you know we've walked through deep identity work together. Grief. Loss. The messy middle. The "who am I now?" season.

But today, we're turning a corner.

Because there comes a point where you have to stop just processing and start building. And that's where I am. That's where we are.

For the longest time, I thought reinvention meant starting over. Wiping the slate clean. Becoming someone completely new.

But that's not what's happening.

Reinvention isn't about becoming someone new. It's about building from who you've become.

And that distinction? It changes everything.

When you rebuild your identity, your values shift. Your priorities change. What you're willing to tolerate shrinks. What you're willing to protect expands.

And suddenly, the business you built before—the offers, the structure, the way you were showing up—it doesn't fit anymore.

Not because it was wrong. But because you're different now.

Scripture For The Soul

Surrender the old blueprint. Trust Him with the new one.

3 Action Steps To Break Free

1. Acknowledge You Can't Rebuild the Old Business with a New Identity

The business I built five years ago was built by a different version of me. A version who was people-pleasing. Proving. Performing. Trying to be everything to everyone.

And the business reflected that. Multiple offers. Content everywhere. Saying yes to every opportunity.

It worked for her. But it doesn't work for me now.

Your action this week: Write down honestly—what parts of my business were built by who I was, not who I'm becoming?

2. Apply Ruthless Simplification

When your life gets stripped down to what's essential, you realize how much you were carrying that you didn't need.

I didn't choose to simplify my life. Grief forced it. Loss demanded it. I didn't have energy for complexity. I didn't have bandwidth for things that drained me.

And you know what happened? My life got clearer. My message got stronger.

So I started asking: What if I applied the same ruthless simplification to my business?

What if instead of ten offers, I had one? What if instead of posting on five platforms, I focused on one? What if instead of saying yes to every opportunity, I only said yes to what aligned?

Your action this week: Ask yourself—what would simplification look like if I applied it ruthlessly to my business?

3. Get Clear on Who You're Actually Building For

This one's uncomfortable. But it's true.

When you change, your audience might change too. And that's okay.

You can't serve everyone. And trying to will kill you.

For years, I was trying to be all things to all women. Fitness. Identity. Confidence. Business. Life. Faith. And it was exhausting. Because I wasn't clear on who I was actually serving.

But this year forced clarity.

I'm not here to help every woman find confidence. I'm here to help faith-fueled women who are building businesses simplify the chaos so they can create something sustainable.

That's specific. That's clear. And it means some people won't resonate anymore.

Your action this week: Define in one sentence—who am I actually called to serve?

3 Points To Ponder

Take some time this week to sit with these questions. Journal on them. Pray over them. Let them challenge what you've been believing:

1. What am I carrying from the old version of my business that no longer fits who I'm becoming?
   Not just opportunities or tasks—but expectations, identities, and ways of being that don't align anymore.
2. What would simplification look like if I applied it ruthlessly to my business?
   If you could only focus on ONE thing for the next 90 days, what would it be? And what would you have to release to make space for it?
3. Who am I actually called to serve—and am I trying to serve too many people?
   The riches are in the niches. Get specific. One sentence. Write it down.

If You're Ready To Simplify

If the 3 Points to Ponder stirred something in you and you're ready to actually do something about it, I created The Freedom Framework for you.

It's a 5-day business simplification experience that walks you through the exact process I'm using to rebuild my own business right now.

Five audio lessons (10-15 minutes each). One guided workbook. Five days to see what's actually happening, choose what you're building, and walk away with one clear focus — this is the framework I'm living by.

→ Get The Freedom Framework here​

This Week On The Confident Woman Podcast

E360: What No One Tells You About Reinventing Yourself (And Your Business)

In this week's episode, I walk you through:

• Why you can't rebuild the old business with a new identity
• How simplification becomes a necessity, not just a strategy
• Why your audience might change when you do (and why that's okay)

This episode is for the woman who's ready to stop rebuilding the same plan every Monday and start building something that actually fits who she's becoming.

→ Listen here​

Before You Go...

Here's the question I want you to answer honestly:

What's one thing you're ready to let go of from your old business model?

Hit reply and let me know. I read every response.

XO,

P.S. If this resonated with you, forward it to a friend who's rebuilding her business or her life. Sometimes we all need the reminder that reinvention isn't failure—it's wisdom in action.

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